Edu Salado
A technologist and entrepreneur who has helped many businesses like yours. A restless mind and eternal learner who enjoys simplifying technology.
He started out as an entrepreneur in 2004, and since 2016 has been building a business structure that prioritizes long-term balance and sustainability. He specializes in designing efficient digital processes, and writes about conscious, real and lasting digitalization.
Befocusy operates today as a deliberately small "company of one": consulting, WorkOS development, open research and content shared through the newsletter and YouTube.
"For years I thought the tool was the problem. Now I know it isn’t: what’s missing is a clear system that brings order to the work before automating it. That’s why I rebooted Befocusy — to help you build that system, with judgment, without losing the human side along the way."
From a multinational to 4 ventures and reinventions
After 2 years at a multinational, Edu followed his passion for technology and entrepreneurship. He has co-founded and grown 3 companies since 2004: Samoe, Nubily and SoftDoit.
Since 2024, against the software industry trend, he decided to focus his day-to-day on helping professionals, managers and entrepreneurs become technologically independent by optimizing their digital processes.
Since 2026 he does so as Befocusy’s sole founder.
Four pillars for a conscious, sustainable digitalization
Consulting
Mentoring and consulting for businesses and professionals who want to bring order before automating: simple, sustainable systems with Notion, AI and WorkOS.
Development
We build WorkOS: Notion as infrastructure plus a simpler layer to run day-to-day operations, without having to live inside a database.
Research
We research, test and discard digital technology in real businesses to design simpler, more functional systems — not more noise.
Content
We share how to digitalize with judgment on the newsletter and YouTube: real processes, automation and decisions, no hype.
Since June 2026, Befocusy has expanded with a new philosophy
To pursue a shared goal, we published our founding manifesto.
What makes us different
Efficient, creative technology
We specialize in digital technology to boost productive efficiency. But to reach the real "wow" effect, we add a third ingredient most forget: creativity.
We research and implement it
We don’t stop at theory: we research, develop and implement every digital process in real consulting work, in our own business and in our clients’. We drop what doesn’t work.
Creators and initiators
The adrenaline of building new online projects is our fuel. Edu is a strong advocate of the company of one and slow company, and has been working remotely for decades.
Take the first step toward your digital life
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